Post Cards and Self- Mailers
As the name says, self-mailers mail themselves and do not have to be stuffed into an envelope.
They are an easy, quick way to get your message out to a broad market. Space is extremely limited
on a post card or other self-mailer, so you must get to the point immediately. One proven way to
do this is the "problem-solution" method. That is to say, identify the problem the reader may be
having and then offer the solution. Here are some examples.
- Want to save on your winter wardrobe? Get 40% off this weekend.
- Need to get those difficult writing chores completed but don't have the time?
Let WritingHelp.com do them for you.
- Are your gutters overflowing with leaves and pine needles instead of flowing with
water? Call Gutter Clean for a quick fix.
There are numerous types of self-mailers which include:
- Post Cards
- Card decks
- Double post cards that include a (peel off) response form
- Single page self-mailers sealed at one end
Since your prospect will immediately know that this material is promotional, it is critical to
be persuasive right away. You have minimal space to present a message, so you must start selling
at once and stay on point. You have to start fast, make your point, and provide a solution. This
is much like print advertising except it is sent to a specific individual or company and not meant
for broad publication. You may also opt to use visuals and photos to dramatize your message.
The point of a self-mailer is to quickly identify a problem your prospect may have and let him know
that you can solve it. Make sure there is a "call to action" such as mailing back an attachment or
calling a phone number so the prospect knows exactly what to do. Also, take the time to think of a
hard hitting headline and make the self-mailer readable. Write some statements in bold, block off
short paragraphs, or use italics in certain areas.
WritingHelp.com is highly skilled at this task and will take the time to help you craft a
successful self-mailer. This involves defining your message, making the problem pertinent to the
reader, and offering an easy means to solve it. This is a proven way to get your message out to a
targeted market in a cost-effective manner and should be part of most marketing campaigns. Give
us a call and see what we can do for you.
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